Up-level The Home Buying Experience For Your Buyers
The home buying process has changed. And as an agent, how we show our value has needed to change too.
For years, buyers may have assumed our job started when we opened the door. But that isn’t entirely true.
With buyer agency agreements now required before touring properties…
It's an opportunity for agents to up-level the buyer experience to show that the home buying process begins well before they view a property.
One of the best ways to accomplish this is with a Buyer Presentation Video.
A Buyer Presentation Video will help you to…
- Establish and build rapport with buyers.
- Inform buyers what has changed in the real estate industry and how it will impact their home buying journey.
- Demonstrate the benefits of having someone who’ll help them establish their buying power, determine their negotiation strategy possibly including closing costs, and prepare to enter the market with the strongest buying power as possible.
- Emphasis the value of having a qualified expert guide them through the entire process from strategy to closing.
It turns the conversation from ‘Do I need an agent?’ to ‘I’m so glad you’re my agent.'
Focusing on up-leveling the buyer experience removes needing to defend agent compensation or the necessity of working with a buyer’s agent.
It shifts to leading with clarity, showing the process, and helping buyers feel empowered in a process that suddenly feels unfamiliar.
Do you have some ideas or inspiration to pass onto other agents?
What steps have you taken to up-level the home buying experience for your buyers? Share what you’re doing that’s getting rave reviews from your buyers in the comments below.
Looking to be inspired?
If you’ve been thinking about up-leveling the home buying experience for your buyers and you need some inspiration, let me know in the comments and I’ll send you a checklist with tools to level up the experience you provide to your buyers.
