Most Buyers Don’t Know the Rules Have Changed (Here’s What To Do)

Still getting requests to 'see the house real quick'? 

Here’s what you can do to contribute to resetting buyer habits before they request a showing and how to protect your time and play by the new rules? 
 

Here’s what’s happening: 

Not everyone is familiar with the changes that have taken place in the real estate industry. 

It’s likely the last time that most bought a home they were able to tour homes before formally committing to working with one agent exclusively. 

But that has changed and they are simply not aware of the changes, so they make the decision to start looking, they scroll Zillow, spot a home that looks interesting, and they request a showing. 

But now, showings require a signed representation agreement.

And instead of being reactive and waiting for the “Can we see it?” moment to inform them of the changes. 

Agents need to be showing up and leading the charge to inform those who aren’t aware that changes have occurred and how that affects them when they make the decision to buy their next home. 

The fix: 

Familiarity + Frequency = Rapport

Every agent right now needs to have a buyer experience process that’s focused on becoming familiar before ever meeting in person, helping buyers understand what has changed, how the changes affect the home buying process, and what buyers can do to establish their buying power to prepare to enter the market with a qualified professional by their side. 

The best way to accomplish this is with video.

Create a premium buyer experience that leads with informing in a pressure free manner, that has clear next steps, that covers the basics before ever meeting in person and that begins the home buying process with a buyer consultation, no longer a showing. 

The goal by the time they arrive in your office they are ready to discuss the steps to establishing their buying power to enter the market. 

No more spending your consultation explaining what has changed and why they can’t see homes without signing a representation agreement. 

And the ones who appreciate professional support will engage and adjust and those who don’t will try to find work arounds and guess what… that’s ok. 

Focus your efforts on those who value the service you provide.

Are you ready to elevate your buyer experience to premium status? 

Watch this quick video with a checklist that maps out the premium buyer experience:

Your Delivering a Premium Buyer Experience Partner,