Real Estate Agents, 3 Beliefs Holding Buyers Back From Working With You And How to Shift Them

If you want buyers to see working with you as the obvious first step, you’ve got to start by addressing these 3 common beliefs.

📌 Belief #1 – ‘I’ll Save Money Without an Agent’

Many buyers believe skipping an agent will save them money. 

You can reframe this by showing how your strategies help them negotiate better terms, uncover opportunities, and avoid costly mistakes, turning your service into a financial advantage.

📌 Belief #2 – ‘The Listing Agent Will Look Out for Me’

Some buyers assume the listing agent will protect their interests. 

Your role is to help them see the difference between someone representing the seller and someone dedicated to their success, their goals, and their bottom line.

📌 Belief #3 – ‘I Can Just Sign Later’

Many buyers think signing a buyer representation agreement is something they do after they’ve found the right home. 

It now needs to be positioned as the first step in the home buying process so they enter the market with the strongest buying power as possible and a negotiation plan established so they’re ready to act the moment they find the perfect home. 

Shifting these beliefs early isn’t about proving buyers wrong, it’s about elevating their expectations of what the buying experience should be. When they see the difference a dedicated advocate makes, choosing you becomes the natural next step.

One of my favorite tools to help address these beliefs before your initial consultation and set the stages for a premium buying experience is a Buyer Presentation Video. 

This is a business asset that’ll help buyers understand and know the value of working with a buyers agent exclusively. 

Send me a message or leave a comment below and I’ll share a checklist for a buyer presentation video. 

Your Delivering a Premium Buyer Experience Partner,